Neuro Linguistic Programming

Neuro Linguistic Programming (NLP) is not a part of the newbie guide, but I don’t want you to think that I am not including NLP because I don’t think it’s significant or useful.

The blunt truth is that, for the purposes of recreational hypnosis, it doesn’t matter whether NLP is gospel truth or meretricious garbage. NLP is a vibe. A trope. It doesn’t need to be taken seriously or literally for you to have fun with it in whatever way you want. However, if you are worried that you don’t understand NLP or that various techniques don’t make sense, I can tell you right now that it doesn’t matter.

As I am an unrepentant nerd, I’m going to give you the story of NLP from a clinical hypnosis perspective, decade by decade, through books and papers. I owe thanks to Donald Clark for some of the incidental references.

If you think I’ve missed anything or have an extra paper or perspective to add, you can contact me through the feedback page.

1970s

The origins of NLP came from Bandler’s experience transcribing audio tapes of Virginia Satir and Fritz Perls while working at a bookstore, where he became familiar with their speech patterns to the point where he could be mistaken for Perls on occasion. The first books on NLP, co-written with Grinder, were the Structure of Magic 1 and Structure of Magic 2 books published in 1975 and 1976, when he was only 25. Neither Bandler nor Grinder had credentials in therapy, with Bandler still an undergrad and Grinder being a linguist. Terrence McClendon wrote about his recollection of the early days in The Wild Days.

By the late 1970s, Bandler and Grinder started marketing NLP as a business tool according to Mother Jones, teaching salespeople to establish rapport by mirroring body language. I recommend going through the Mother Jones article in its entirety, it is a read. If the scanned PDF is awkward to read, Jason Youv transcribed it to Medium: The Bandler Method.

In February 1979, 150 students paid $1000 each for a 10 day workshop, and Bandler and Grinder started turning those transcripts into books, resulting in Frogs Into Princes. From the age of roughly 30, Bandler started on his full time career: teaching NLP.

1980s

The scientific community first took note of NLP around 1980, with Test of the eye-movement hypothesis of neurolinguistic programming. This study found "[r]esults do not support the hypothesis, although eye-movement responses were not random."

The preferred modality by which 50 right-handed female college students encoded experience was assessed by recordings of conjugate eye movements, content analysis of the subject’s verbal report, and the subject’s self-report. Contrary to the prediction of the theory of neurolinguistics programming (NLP), kappa analyses failed to reveal any agreement of the three assessment methods. In addition, each assessment method was shown to be biased toward revealing a particular representational modality. The application of certain principles of NLP in counseling settings was therefore questioned.

In 1984, Sharpley reviewed the various papers that investigated the preferred representational system (also known as VAKOG) Predicate matching in NLP: A review of research on the preferred representational system and found no support. From the summary:

The increasing publicity of Neurolinguistic Programming (NLP) has not been accompanied by marked research support. As a first review of the 15 studies performed so far that have investigated the use of the Preferred Representational System (PRS) in NLP, this article describes each of these studies, compiling a summary of data collected. Aspects of design, methodology, population, and dependent measures are evaluated, with comments on the outcomes obtained. Results of this review suggest that there is little supportive evidence for the use of the PRS in NLP in these 15 studies, with much data to the contrary. Questions of accountability are raised, with suggestions for future research.

There were a number of follow up papers in 1985, all showing results that did not support Bandler and Grinder’s work.

Neurolinguistic programming’s hypothesized eye-movements were measured independently from videotapes of 30 subjects, aged 15 to 76 yr., who were asked to recall visual pictures, recorded audio sounds, and textural objects. Chi square analysis indicated that subjects' responses were significantly different from those predicted. When chi square comparisons were weighted by number of eye positions assigned to each modality (3 visual, 3 auditory, 1 kinesthetic), subjects' responses did not differ significantly from the expected pattern. These data indicate that the eye-movement hypothesis may represent randomly occurring rather than sensory-modality-related positions.

"Visual responses were as frequent as auditory responses which is conrrary to the current thinking that visual responses predominate. These results are not consistent with previous research (Thomason, et al., 1980), except rhat neither project supported the eye-movement hypothesis of neurolinguistic programming."

Bandler and Grinder’s proposal that eye movement direction and spoken predicates are indicative of sensory modality of imagery was tested. Subjects reported on modality, sequence, and vividness of images to questions that evoked either no images or visual, auditory, or kinesthetic images. Eyemovement direction and spoken predicates were matched with sensory modality of the questions. Subjects reported images in the three modes, but no relation between imagery and eye movements or predicates was found. The visual modality was dominant. Visual images were most vivid and often reported. Most subjects rated themselves as visual, and most spoken predicates were visual. These data are discussed within the context of an ever-growing literature that does not support Bandler and Grinder’s model and in the context of the difficulties in interpreting the model itself.

In 1985, Double hypnotic induction: An initial empirical test tried the double ("dual") induction with negative results:

In separate experimental sessions, 34 undergraduate students experienced audiotapes of a standard hypnotic induction and a double induction similar to that described by Bandler and Grinder (1975). In the double induction, subjects heard a hand-levitation induction through the ear that is contralateral to the dominant cerebral hemisphere and, simultaneously, heard grammatically childlike messages through the other ear. Half of the subjects experienced the double induction first. There were no significant within-subject differences between the two inductions. However, subjects who experienced the double induction prior to the standard induction were significantly less responsive to suggestions following both inductions, which suggests that the double induction as a first experience of hypnosis may have a negative impact on subsequent experiences of hypnosis.

Neuro-linguistic programming treatment for anxiety: Magic or myth? found that their claim to cure anxiety in a single session was not accurate:

The neuro-linguistic programming (NLP) treatment for anxiety, claimed to be a single-session cure for unpleasant feelings, was compared with self-control desensitization of equal duration and a waiting-list control group in treating public speaking anxiety. Fifty-five speech-anxious undergraduates underwent pretreatment and posttreatment assessments of anxiety during 4-min speeches. The results indicate that neither treatment was more effective in reducing anxiety than merely waiting for 1 hr. These data suggest that Bandler and Grinder’s (1979) claim for a single-session cure of anxiety may be unwarranted.

In 1986, Bandler made a rare statement. According to Wikipedia "at a meeting with Richard Bandler in Santa Cruz, California, on July 9, 1986, the [National Research Committee] influence subcommittee…​ was informed that PRS was no longer considered an important component of NLP. He said that NLP had been revised." It’s not known whether this was in response to the research, but it did not appear to help his case.

In 1987, there were two papers on NLP reviewing the available research, from Sharpley and Heap. It’s about this time that you can see the desire to wrap things up.

Research findings on neurolinguistic programming: Nonsupportive data or an untestable theory? says that further study of NLP is not going to prove anything new:

One may conclude that there is little use to the field of counseling research in further replications of previous studies of the principles underlying NLP. In 44 studies of these principles, they have been shown to be without general support from the data. Future research that can contribute new data on this issue via methodological advances or consideration of different aspects of NLP may be justified, but perhaps of more relevance (and value) now would be a careful metaanalysis of the large amount of data already gathered. Elich et al. (1985) referred to NLP as a psychological fad, and they may well have been correct. Certainly research data do not support the rather extreme claims that proponents of NLP have made as to the validity of its principles or the novelty of its procedures.

Neurolinguistic Programming - An Interim Verdict looks at PRS and eye movements and says "if these claims fare no better than the ones already investigated, then the final verdict on NLP will be a harsh one indeed."

The assertions and theraputic claims of Neuro-Linguistic Programming (NLP) are overviewed, as well as its impact and status in Britain. It is noted that most of the experimental investigations on NLP have concerned the assumptions relating ot the idea of representational systems, their proposed relationship to predicate usage and eye movements, and the presumed benefits of matching in any of these ideas. The limited number of studies of the efficacy of theraputic procedures described by NLP practitioners have failed to demonstrate their alleged potency. Comparisons are drawn between NLP and Ericksonian therapy and alternative medicine. It is speculated that they may be more usefully understood as cultural phenomena.

And from there, the dominos start to fall.

In 1988, the United States National Research Council produced a report, overseen by a board of 14 academic experts, stating in Enhancing Human Performance:

Individually, and as a group, these studies fail to provide an empirical base of support for NLP assumptions…​or NLP effectiveness. The committee cannot recommend the employment of such an unvalidated technique […​] instead of being grounded in contemporary, scientifically derived neurological theory, NLP is based on outdated metaphors of brain functioning and is laced with numerous factual errors.

In 1989, Weitzenhoffer in The Practice of Hypnotism, Volume 2 devotes an entire chapter to the Bandler/Grinder interpretation of hypnosis, including a discussion on exactly what and how NLP has taken from psychology and what has been renamed and repackaged.

Weitzenhoffer points out:

NLP proper, as originally developed in Structure of Magic I and II (1975, 1976) has nothing to do directly with hypnotism. It is not about hypnotism, and its only relationship to it is that the Bandler/Grinder interpretation of Ericksonian hypnotism grows out of their use of the same linguistic type of analysis to elucidate the mechanism or action of communications done in the contexts of psychotherapy and hypnosis.

One way that NLP attempts to bolster itself is by attaching other parts of psychology to it, often changing the name. Weitzenhoffer is particularly critical here. For example, he calls out anchoring:

An anchor can be said to be any stimulus that consistently evokes the same response from an individual. The specific process of anchoring is the deliberate association by an operator of a stimulus with a particular experience the subject is having for the purpose of eliciting it on subsequent occasions using this stimulus. For example, the patient is asked to think back to a situation when he was experiencing certain feelings that the therapist wants to use. When the patient indicates that he is reliving the feelings, the therapist touches a part of his body in a specific way. According to Bandler and Grinder, any time the therapist again touches the patient in exactly the same way, the feelings will be reinstated. Anchoring is clearly nothing more than making use of the process that Erickson referred to as redingretation.

And even then, Weitzenhoffer questions whether anchoring has enough supporting data behind it:

Anchoring, which clearly is not specific to the use of hypnotism, has had great appeal because of its apparent simplicity and because of the quasi-magical therapeutic effects that Bandler and Grinder claim can be obtained with it. In standard psychological terms, it amounts to one-trial learning or conditioning through contiguity successfully taking place in a far wider variety of circumstances and with remarkably far greater effectivity than would be expected from available laboratory data. Aside from the beliefs of Bandler, Grinder, and their students that anchoring techniques work, there are little supporting data. It must be admitted that, when viewed superficially, demonstrations of anchoring given by Bandler and Grinder at their workshops have been at times quite impressive. However, when closely ex-amined, they have shown themselves to be far less impressive, and at times to be questionable, demonstrations. In any event, as far as Erickson’s work is concerned, he did not speak of anchoring per se, and, to the extent he may have used it, he did not do so in the ways detailed by Bandler and Grinder. They, it seems, can be given credit for having been innovative in its uses.

Weitzenhoffer also calls out reframing:

The term "reframing" seems to have recently gathered a fair amount of popularity among therapists not identified with NLP. They mostly use it to designate any intervention aimed at changing the internal responses of an individual to a situation or to his behavior, either by modifying the meaning the person gives to the situation or behavior, or by finding a context in which the behavior becomes acceptable. A new perspective is thus created that is said to "reframe" the events and that, presumably, eventually enables the patient to produce different responses. There is, of course, nothing new in this; therapists were doing this long before NLP came into existence.

After going through a thorough review of NLP, he starts off the discussion and critique:

More than 10 years after its birth, NLP does not appear to have made an appreciable impact upon the behavioral. sciences, and its success seems to have been primarily that of a theraputic fad. Despite its creators' constant direct and indirect infantile references and allusions to magic, wizards, enchantments, and and so on (possibly in a metaphorical way), there is little evidence that it has lived up to the many promises it has made of providing magical solutions for ailing mankind.

[…​] The major weakness of Bandler and Grinder’s linguistic analysis is that so much of it is built upon untested hypotheses and is supported by totally inadequate data.

[…​] Has NLP really abstracted and explicated the essence of successful therapy and provided everyone with the means to be another Whittaker, Virginia Satir, or Erickson? Quite apart from the above remarks, its failure to do this is evident because today there is no multitude of their equals, not even another Wittaker, Virginia Satir, or Erickson. Ten years should have been enough time for this to happen. In this light, I cannot take NLP very seriously. […​]. Patterns I and II are poorly written works that were an overambitious, pretentious effort to reduce hypnotism to a magic of words. This clearly has not paid off.

Finally, Weitzenhoffer concludes:

I would not want the reader to leave this discussion with the idea that NLP, and particularly its view of Ericksonian hypnotism, should be altogether disregarded, or that linguistics has nothing to contribute. There may be some golden nuggets to be found among the dross. […​] The point is to extract what is useful and to disregard the rest.

1990s

After this point, NLP was not considered seriously by the clinical or scientific communities.

In 1990, Efran and Lukens state:

[O]riginal interest in NLP turned to disillusionment after the research and now it is rarely even mentioned in psychotherapy.

In 1997, Von Bergen et al detailed the decline of interest in NLP:

The most telling commentary on NLP may be that in the latest revision of his text on enhancing human performance, Druckman omitted all references to Neurolinguistic Programming.

2000s

By the early 2000s, NLP was considered to be a pseudoscientific fad.

NLP is a scientifically unsubstantiated therapeutic method that purports to “program” brain functioning using a variety of techniques, including mirroring the postures and nonverbal behaviors of clients.

By the second edition of the book in 2014, NLP is mentioned on page 3 as an aside.

To end where I began — NLP is no longer as prevalent as it was in the 1970s and 1980s, but is still practised in small pockets of the human resource community today. The science has come and gone yet the belief still remains.

In 2006, Discredited psychological treatments and tests: A Delphi poll found NLP to be given similar ratings as dolphin-assisted therapy, equine-assisted therapy, psychosynthesis, scared straight programmes, and emotional freedom technique.

In 2006, The Guardian attends an NLP conference with Richard Bandler and Paul McKenna. Some highlights from the article, especially interesting in Bandler’s discussion of the origins of NLP:

He and McKenna have made particular headway in the business world. In fact, Ian Aitken, managing director of McKenna’s company, says the individuals looking for a cure for their phobias are now in the minority. I ask him what is it about NLP that attracts salespeople. Bandler, he replies, teaches that everyone has a dominant way of perceiving the world, through seeing, hearing or feeling. If a customer says, "I see what you mean," that makes them a visual person. The NLP-trained salesperson will spot the clue and establish rapport by mirroring the language.

[…]

I go home. I don’t think I have ever, in all my life, had so many people try to keep me in order in one single day. Advocates and critics alike say attaining a mastery of NLP can be an excellent way of controlling people, so I suppose the training courses attract that sort of person. Ross Jeffries, author of How To Get The Women You Desire Into Bed, is a great NLP fan, as is Duane Lakin, author of The Unfair Advantage: Sell With NLP! (Both books advocate the "that feels good to me" style of mirroring/rapport building invented by Bandler.) But still, the controlling didn’t work on me. Nobody successfully got inside my head and changed - for their benefit - the way I saw NLP. In fact, quite the opposite happened. This makes me wonder if NLP even works.

Over the days that follow, things start to improve. I corner McKenna and tell him his assistants are driving me crazy. "You have to make them leave me alone," I say. He looks mortified, and says they’re just overexcited and trying too hard. But, he adds, the course would be a lot worse without them energising the stragglers into practising NLP techniques on one another.

[…]

[Bandler] was diagnosed as a sociopath. "And, yeah, I am a little sociopathic. But my illusions were so powerful, they became real - and not just to me." He says NLP came to him in a series of hallucinations while he was "sitting in a little cabin, with raindrops coming through the roof, typing on my manual typewriter". This was 1975. By then he was a computer programmer [sic: this is not accurate, The Bandler Method says his only career has been NLP and Bandler has frequently lied about his personal and professional life], a 25-year-old graduate of the University of Santa Cruz.

It’s surprising to me that Bandler would cheerfully refer to NLP as a sociopathic hallucination that struck a chord with the business world. I’m not sure he’s ever been that blunt about it before. But I suppose, when you think about it, there is something sociopathic about seeing people as computers who store desires in one part of the brain and doubts in another.

"See, it’s funny," he says. "When you get people to think about their doubts, notice where their eyes move. They look down! So, when salespeople slide that contract in, suddenly people feel doubt, because that’s where all the doubt stuff is."

In 2008, Heap wrote again in The Validity of Some Early Claims of Neuro-Linguistic Programming on the continuing popularity of NLP among the lay public:

I believe that the following impressions are also likely to be reliable.

  1. NLP continues to make no impact on mainstream academic psychology.

  2. NLP has made only limited impact on mainstream psychotherapy and counselling.

  3. NLP remains influential amongst private psychotherapists, including hypnotherapists, to the extent that they claim to be trained in NLP and ‘use NLP’ in their work.

  4. NLP training courses abound and NLP now seems to be most influential in management training, lifestyle coaching, and so on. Particularly with reference to this, the term ‘growth industry’ appears to be apposite.

I know little about this last-mentioned area of work but I am intrigued by this gradual extension of NLP beyond psychotherapy. This may have something to do with the fact that the supply side of the market for psychological therapies looks pretty much saturated and the major potential customer in the UK at least, namely the National Health Service, tends to favour a limited range of products, notably those that are labelled ‘evidence based’. The same appears to be true for medical insurance arrangements in the USA. When I say ‘customer’ I mean not just clients and patients wanting help, but also people wanting to train as therapists (or develop their existing repertoire of skills). My impression is that the extension of NLP into management training, etc. is all to do with finding wider markets for its products (and packaging and repackaging its products to suit those markets).

Like most of what we do, much of it comes down to money in the end.

In 2009, Neuro-linguistic programming: cargo cult psychology? likewise determines that NLP has no scientific basis:

NEURO-LINGUISTIC programming (NLP) is a popular form of inter-personal skill and communication training. Originating in the 1970s, the technique made specific claims about the ways in which individuals processed the world about them, and quickly established itself, not only as an aid to communication, but as a form of psychotherapy in its own right. Today, NLP is big business with large numbers of training courses, personal development programmes, therapeutic and educational interventions purporting to be based on the principles of NLP. This paper explores what NLP is, the evidence for it, and issues related to its use. It concludes that after three decades, there is still no credible theoretical basis for NLP, researchers having failed to establish any evidence for its efficacy that is not anecdotal.

Each day of the course, Bandler leads the morning session with a demonstration and a talk (Grinder is long since out of the picture; the pair acrimoniously parted ways following a bitter copyright lawsuit in 1997 – proof that even NLP experts don’t have solutions for everything). At 10am on the dot, the hotel conference-room doors open to a loud blast of emphatically upbeat synth music: our call to action. As students amble towards their seats, some do jiggly little dance steps, others clap to the beat; there are sporadic whoops of enthusiasm. Of the 100-odd here for the course, people have travelled from as far afield as England, Japan, Australia, Turkey and Baghdad. Others have volunteered to be course assistants, paying their own flights and accommodation, just to be close to Bandler. (Which is not all that surprising when one considers that "students" can pay up to £10,000 for one of his intimate, three-day courses.)

In 2009, Brian Dunning in his Skeptoid podcast reviewed NLP:

I’ve read a fair amount about NLP, and my analysis of the Meta Model is pretty simple. I’d describe it as a confrontational manner of speaking intended to dominate a conversation by nitpicking the other’s persons sentences apart. For example, if it’s a good day and all is well, I might be inclined to make an offhand, general comment like "I feel pretty good today." The Meta Model response to that is "What specifically makes you feel good?" And, I don’t really know. I don’t really have a single, specific answer. And whatever I do come up with gets attacked the same way: "Exactly why does that make you feel good?" And suddenly I’m on the defensive; I’m being made to feel that I’m in error, the position I’ve taken is revealed to be unsupported; and I’m now putty in the NLP guy’s hands. Basically, it’s being a condescending jerk in the way you talk to someone, in order to exert influence. That’s the Meta Model. It’s not psychotherapy; it’s high-pressure sales. The Milton Model takes a different road to the same destination: low-pressure sales.

And it’s not just sales. It’s negotiation in business. It’s gaining the upper hand in interpersonal relationships. It’s being an effective manager or sports coach. But — and this is the big "but" — despite the claims of those who sell NLP books and seminars, it is not part of modern psychotherapy. Russia and the UK do have professional associations of NLP practitioners, but these are composed largely of people selling books and seminars, and only rarely of credentialed psychiatrists.

2010s

In 2010, Witkowski wrote Thirty-five years of research on Neuro-Linguistic Programming (DOI: 10.2478/v10059-010-0008-0 but the URL to https://journals.pan.pl/dlibra/publication/114591/edition/99644/content is dead). If you read one paper on NLP, read this one: this goes over all the research at once that was listed in the "NLP database" supposedly proving the effectiveness of NLP.

The abstract gives a very sterile view of the paper:

The huge popularity of Neuro-Linguistic Programming (NLP) therapies and training has not been accompanied by knowledge of the empirical underpinnings of the concept. The article presents the concept of NLP in the light of empirical research in the Neuro-Linguistic Programming Research Data Base. From among 315 articles the author selected 63 studies published in journals from the Master Journal List of ISI. Out of 33 studies, 18.2% show results supporting the tenets of NLP, 54.5% - results non-supportive of the NLP tenets and 27.3% brings uncertain results. The qualitative analysis indicates the greater weight of the non-supportive studies and their greater methodological worth against the ones supporting the tenets. Results contradict the claim of an empirical basis of NLP.

But read the paper itself:

While conducting my analysis I noted a certain historical aspect of NLP supportive research. As I realized, most of the research was carried out in the 1980s and partially in the 1990s. In the subsequent years, the number of such research studies decreased and they concerned secondary aspects of the concept or were performed based on the assumption that the fundamental principles of NLP are true. The world of science was apparently losing its interest in the concept of Bandler and Grinder, having confronted it with the research findings. The concept’s proponents lacked motivation to undertake any type of research into, for instance, the effectiveness of its methods.

About the NLP database itself:

The number of theoretical studies in the base, such as polemics, dissertations, and discussions is so high that referring to it as to the Research Data Base is considerable misinterpretation as well. What is even stranger is the fact that works completely unrelated to NLP are added to the base. While reading such articles I strengthened my belief that it was only due to some single key words that the NLP related status of those papers was approved. This gives rise to the suspicion that even the database administrators do not read articles, not to mention the abstracts.

All of this leaves me with an overwhelming impression that the analyzed base of scientific articles is treated just as theater decoration, being the background for the pseudoscientific farce, which NLP appears to be. Using “scientific” attributes, which is so characteristic of pseudoscience, is manifested also in other aspects of NLP activities. It is primarily revealed in the language – full of borrowings from science or expressions referring to it, devoid of any scientific meaning. It is seen already in the very name neuro-linguistic programming - which is a cruel deception. At the neuronal level it provides no explanation and it has nothing in common with academic linguistics or programming. Similarly impressive sounding and similarly empty are expressions used for formulation of tenets of the concept, such as sub-modalities, pragmagraphics, surface structure, deep structure, accessing cue, and non accessing movement.

My analysis leads undeniably to the statement that NLP represents pseudoscientific rubbish, which should be mothballed forever. One may even come to believe that my analysis was a vain effort after all. It yielded the same conclusions as the ones arrived at by Sharpley (1984, 1987), Heap (1988) and others. Without doubt, NLP represents big business offering and tempting people with amazing changes, personal development and, what is worst, therapy. In this respect the analysis is an update of the state of knowledge on the subject by reviews published in the period after the latest analyses. Furthermore, it also provides arguments sufficient to answer the following ethical question: Is using and selling something nonexistent and ineffective ethical?

And finally the conclusion:

The analysis of the NLP Research Data Base (state of the art) by all measures was like peeling an onion. To reach its core, first I had to remove some useless layers, and once I arrived, I was close to tears. Today, after 35 years of research devoted to the concept, NLP reminds one more of an unstable house built on the sand rather than an edifice founded on the empirical rock. In 1988 Heap passed a verdict on NLP. As the title of his article indicated, it was an interim one. In the conclusions he wrote: If it turns out to be the case that these therapeutic procedures are indeed as rapid and powerful as is claimed, no one will rejoice more than the present author. If however these claims fare no better than the ones already investigated then the final verdict on NLP will be a harsh one indeed (p. 276). I am fully convinced that we have gathered enough evidence to announce this harsh verdict already now.

Witkowski follows up with a brief summary in A review of research findings on neuro-linguistic programming. The conclusion:

Today, after 35 years of research into the model, NLP reminds one more of an unstable house built on sand rather than an edifice founded on a solid empirical foundation. In the title of his 1987 review of NLP, Sharpley posed a question: "nonsupportive data or untestable theory?" A year later Heap passed an "interim" verdict on NLP, as did Baddeley the following year. Given the amount of research that has been conducted on NLP in the subsequent decades, perhaps the time has come to render a more definitive conclusion.

A virtue of science is the ability to test all hypotheses, even the most implausible ones. If, however, scientists focused their interest ad infinitum on those hypotheses that continually failed to find support, the enterprise would soon lose its raison d’être. The present review suggests that enough evidence has been collected to announce a final verdict now: NLP is ineffective both as a model explaining human cognition and communication, and as a set of techniques of influence and persuasion.

In 2010, Evidence-Based Practices in Addiction Treatment: Review and Recommendations for Public Policy identified NLP as "certainly discredited" along with "Scared Straight" and past-life therapy.

Proponents of Neuro-Linguistic Programming (NLP) claim that certain eye-movements are reliable indicators of lying. According to this notion, a person looking up to their right suggests a lie whereas looking up to their left is indicative of truth telling. Despite widespread belief in this claim, no previous research has examined its validity. In Study 1 the eye movements of participants who were lying or telling the truth were coded, but did not match the NLP patterning. In Study 2 one group of participants were told about the NLP eye-movement hypothesis whilst a second control group were not. Both groups then undertook a lie detection test. No significant differences emerged between the two groups. Study 3 involved coding the eye movements of both liars and truth tellers taking part in high profile press conferences. Once again, no significant differences were discovered. Taken together the results of the three studies fail to support the claims of NLP. The theoretical and practical implications of these findings are discussed.

In 2012, Neurolinguistic programming: a systematic review of the effects on health outcomes takes a look at NLP from the perspective of the NHS focus of evidence based outcomes:

NLP’s position outside mainstream academia has meant that while the evidence base for psychological intervention in both physical and mental health has strengthened, parallel evidence in relation to NLP has been less evident and has attracted academic criticism. No systematic review of the NLP literature has been undertaken applying Cochrane methods. The aim of this study was to conduct a systematic literature review and appraise the available evidence for effectiveness of NLP on health-related outcomes.

and concludes:

There is little evidence that NLP interventions improve health-related outcomes. This conclusion reflects the limited quantity and quality of NLP research, rather than robust evidence of no effect. There is currently insufficient evidence to support the allocation of NHS resources to NLP activities outside of research purposes.

In 2013, Neuro-linguistic programming. Still top of the pops after 40 years used the phrase "jackdaw epistemology" to describe NLP’s unhelpful habit of reappropriating research under the NLP umbrella:

[T]he criteria for an NLP model are explicitly stated by John Grinder and his training partner Carmen Bostic St Clair to this day as they conduct NLP trainings:

  1. A sensory-grounded description of the elements in the pattern and their critical ordering.

  2. A sensory-grounded description of what consequences the practitioner can anticipate through a congruent application of the pattern. (one could replace ‘anticipate’ with ‘predict’ here.)

  3. the identification for the conditions or contexts in which the selection and application of this pattern is appropriate. (Bostic St clair & Grinder, 2001, p.351)

A definition of NLP which I believe does describe the above very well is: ‘An attitude with a methodology which leaves behind a trail of techniques.’ the attitude can be interpreted as the pre-suppositions of NLP which, according to Tosey and Mathison (2009), come mainly from systems theory, the methodology is modelling and the techniques are the NLP models which are essentially a collection of NLP patterns derived from NLP modelling projects. examples of well-known NLP presuppositions which are implicitly regarded as the theoretical base of NLP are such axioms as, ‘the mind and body are part of one system’; ‘the map is not the territory’; ‘behind every behaviour there is a positive intention’, ‘the client already has the resources to make the necessary changes’.

In my review of the NLP literature to date I concluded that no NLP model which accords with the above criteria actually exists (Grimley, 2013, p.171).

The founders of NLP explicitly stated that NLP ‘makes no commitment to theory, but rather has the status of a model – a set of procedures whose usefulness not truthfulness is to be the measure of its worth (Dilts et al, 1980). The challenge in researching NLP is that in practical terms it can be anything you wish and advocates of NLP seem keen to associate with any current research to market their ‘models’.

  1. What is the clinical effectiveness of NLP for the treatment of adults with PTSD, GAD, or depression?

The literature search did not find clinical evidence on NLP for the treatment of adults with PTSD, GAD, or depression

  1. What are the guidelines associated with the use of NLP for the treatment of adults with PTSD, GAD, or depression?

Despite strong recommendations on the use of psychosocial therapies such as behavioural activation, cognitive behavioural therapy, interpersonal therapy, the guideline reported that no evidence on the use of NLP specific to depression and meeting guideline inclusion criteria was identified.

As NLP became more popular, some research was conducted and reviews of such research have concluded that there is no scientific basis for its theories about representational systems and eye movements.

The huge popularity of neuro-linguistic programming (NLP) over the past three decades has in some ways mirrored the growth in coaching psychology. This paper is part of a series of four papers in a special issue within ICPR that aims to explore NLP coaching from diverse perspectives, offering personal insights or reviews of evidence. As part of this process a pair of authors were invited to advance the case for and the case against NLP. This paper aims to adopt a critical stance; reviewing the concept of NLP, exploring the claims made by advocates and critically reviewing the evidence from a psychological perspective. In undertaking this review we completed a series of literature searches using a range of discovery tools to identify research papers, based on pre-determined search criteria. This review led us to the conclusion that unique NLP practices are poorly supported by research evidence.

And the paper concludes:

In this paper we aimed to review the evidence for NLP and specific for NLP coaching. Given this review, we have no hesitation in coming to the view that coaching psychologists and those interested in evidenced based coaching would be wise to ignore the NLP brand in favour of models, approaches and techniques where a clear evidence base exists. However, moving forward, we might take with us the dream of drawing together a unified model of coaching which brings the best of all approaches, but leaves the sales hype and unsubstantiated miracle change claims behind.

Conclusion

The four-decade research trajectory reveals a clear pattern: initial scientific interest, systematic testing, consistent negative results, and eventual dismissal by mainstream academia. Over 300 studies were examined, with only 18% showing any support for NLP tenets, and those were of questionable methodological quality.

Brian Dunning and Michael Heap have an interesting take on NLP, oriented around sales and money. From this perspective, NLP can be described as a sales and marketing framework, oriented around conferences and promotional material. As in most sales frameworks, the biggest audience and the most money is oriented around the hopeful practitioners that want to make money with their NLP techniques — while these practioners are hoping to mine gold, Bandler is selling them the picks and shovels. Understanding NLP as sales driven explains the primary focus in NLP of persuasion and technique, and its lack of interest in an individual and personalized approach.

There’s the claim that NLP is intended to be helpful. I don’t believe this. I think NLP might have been formed with good intentions, but I think that any such intentions have fallen by the wayside as NLP went from therapy to business training. From his own words, Bandler based his core claims on hallucinations while an undergraduate, has been diagnosed as a sociopath, has made millions from NLP conferences, and had a notable cocaine habit even during the 80s. He has had every motivation to sell and make money. Bandler could have followed up on PRS being "no longer important" and rewritten his books and course materials to better reflect modern-day research and evidence, but has shown no interest in doing so.

In addition to the issues that NLP faces with scientific rigor, it also suffers from being very much a product of the 1970s. All of the terms and concepts used in NLP are based around linguistics and psychology concepts of the 1970s, and it has not kept up with the times. Modern linguistics and modern neuropsychology do not map to the NLP view of language and neurological constructs. Even modern sales and marketing frameworks do not include NLP — you won’t find it in Persuasive Patterns, for example.

NLP appropriates and renames many techniques and approaches that did not originate from NLP, and tries to present them as an inherent part of NLP. For example, pacing and leading can be traced back to Welch and Skinner. This is an underrecognized problem, because the academic and clinical communities immediately identify and filter out misattributed sources to focus on the unique claims of NLP, while the lay public assumes that NLP is responsible for all of it.

Wordweaver makes the argument that there exists a "Folk NLP" — a folk science evolution of the original. I think that even if it can be effectively distinguished and categorized, it is not relevant. First, NLP is readily available from the unfiltered source, and NLP trainers are often credentialed after a couple of weeks of training with no folk immersion. Second, if "folk NLP" is a removal of the discredited core of NLP, then this leads to a Ship of Theseus problem: if all the original parts of NLP are removed to make it workable, it can hardly be called NLP any more. To quote Samuel Johnson, "Your manuscript is both good and original; but the part that is good is not original, and the part that is original is not good." This is perhaps one of the reasons that Bandler has not revised NLP since its inception. Third, there is evidence that folk NLP is not a clean take — sleepingirl’s Kinky NLP still draws from the original NLP framework despite its inaccuracies.

Again, for the purposes of recreational hypnosis, it’s okay to play with NLP. If you tell your partner "I’m using NLP on you to see your eye movements" or suggest that your partner is visually oriented and then start using visual language on them, that is a perfectly fine and valid activity. However, if you are worrying about VAKOB or trying to remember the Milton Model or Meta Model, you have my permission to relax and never think about NLP again ever.